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Farmers Follow the Herd: A Theoretical Model on Social Norms and Payments for Environmental Services

Abstract : This article analyses the role played by social norms in farmers’ decisions to enroll into an agri-environmental scheme (AES). First, it develops a simple theoretical model highlighting the interplay of descriptive and injunctive norms in farmers’ utility functions. Second, an empirical valuation of the effect of social norms is provided based on the results of a stated preference survey conducted with 98 wine-growers in the South of France. Proxies are proposed to capture and measure the weight of social norms in farmers’ decision to sign an agri-environmental contract. Our empirical results indicate that the injunctive norm seems to play a stronger role than the descriptive norm.
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Dernière modification le : lundi 15 février 2021 - 15:45:59
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Philippe Le Coent, Raphaële Préget, Sophie Thoyer. Farmers Follow the Herd: A Theoretical Model on Social Norms and Payments for Environmental Services. Environmental and Resource Economics, Springer, 2020, 78 (2), pp.287-306. ⟨10.1007/s10640-020-00532-y⟩. ⟨hal-03124390⟩

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